Creative Director with a multi-disciplinary background in design, art direction and photography.
Luana’s creative expression takes various shapes, from designing brand identities, experiences, websites, publications to conceptualizing and directing global advertising and PR campaigns for fashion, lifestyle and luxury brands.
Originally from Romania, she has worked and lived in Boston, Brussels, Toronto, New York, Singapore and Gothenburg — long enough to call all home. Traveling and moving countries has opened her heart to the new and unfamiliar and helped her develop holistic and intuitive ways of seeing and creating.
Clients
Sephora, The Macallan, WWF, Ray-Ban, Sunglass Hut, Puma, Bottega Veneta, Condé Nast, Anastassia Sel, Meta, Durex, Impossible Foods, Tiger Beer, Costa Coffee, Dilmah Tea, Oatside, Heineken, deliveroo, Lexus, Wise, Coffee Meets Bagel, Koldbath, Daisy by Shelby, Danielle Van de Velde